A global mass movement to promote climate-friendly behaviors among individuals and communities worldwide
LiFE is a public movement, a Jan Andolan, to mobilize individuals to become ‘pro-planet people’. The campaign launched on World Environment Day by the Prime Minister, focuses on novel approaches that can nudge climate-positive behaviour in individuals. Small actions by individuals can add up to and make a big impact on the climate crisis.
LiFE seeks to create an ecosystem that will reinforce and enable environmentally friendly behaviours to be self-sustainable.
The campaign calls for international, national and/or local best practices that can be feasibly scaled-up for driving behaviour change related to climate action.
Winner will be
- Awarded USD 25000 to test and pilot the idea
- Chance to present the idea at at the global LiFE conference in India
- Ambassador of LiFE Award at COP 27
Know more: https://www.niti.gov.in/life