A global mass movement to promote climate-friendly behaviors among individuals and communities worldwide
LiFE is a public movement, a Jan Andolan, to mobilize individuals to become ‘pro-planet people’. The campaign launched on World Environment Day by the Prime Minister, focuses on novel approaches that can nudge climate-positive behaviour in individuals. Small actions by individuals can add up to and make a big impact on the climate crisis.
LiFE seeks to create an ecosystem that will reinforce and enable environmentally friendly behaviours to be self-sustainable.
The campaign calls for international, national and/or local best practices that can be feasibly scaled-up for driving behaviour change related to climate action.
Winner will be
Awarded USD 25000 to test and pilot the idea
Chance to present the idea at at the global LiFE conference in India